Innovate. Brand. Educate.
With Paula’s unique range of expertise, she comprehends the steps in every phase of assembling exclusive brands for long term success, educating industry on the latest science and trends in beauty wellness or supporting clientele in reaching their health and beauty goals.
Looking to create a finished product within the natural health or beauty sector? Or launch a new ingredient into the industry? As an innovator and product development expert, Paula can construct tailored formulations for competitive market placement or guide your company through the step by step process including; competitive analysis & market analytics, formulation design and innovation, ingredient supplier and manufacturing resourcing, cost of goods analysis, clinical testing, package sourcing & design, labelling, white papers & regulatory compliance.
Whether you’re a new brand or existing one seeking to refresh current brand portfolio, Paula can support this creative process with your team or manage the process for you. Services include; brand naming, logo creation, brand portfolio (messaging, story, aesthetics, communications & distribution strategy) packaging design and sourcing, qualitative concept testing, content development.
As a go to expert in beauty wellness and nutricosmetics, Paula’s work with media and industry continually evolves. Her ability to deliver credible science and expertise to an often complicated and misled category has allowed her to develop ongoing relationships with leading media and industry channels.
Potential services or engagements may include; editorial advisory, contributor articles, expert commentary, spokesperson representation, conference presentations, webinars.