Looking to create a finished product within the natural health or beauty sector? Or launching a new ingredient into the industry? As an innovator and product development expert, Paula can construct tailored formulations for competitive market placement or guide your company through the step by step process including; competitive analysis & market analytics, formulation design and innovation, ingredient supplier and manufacturing resourcing, cost of goods analysis, research development & clinical testing, package sourcing & design, labelling, white papers & regulatory compliance
Whether you’re a new brand or existing one seeking to refresh current brand portfolio, Paula can support this creative process with your team or manage the process for you. Including; brand and marketing assets (name, messaging, story, aesthetics, communications & distribution strategy,) packaging design and sourcing, qualitative concept and market testing, content marketing development, advisory and team development for marketing, social and media relations.
Paula’s ability to deliver engaging expertise for the natural health and beauty sectors has allowed her to develop ongoing relationships with leading media and industry channels. Potential services or engagements may include; editorial advisory, contributor articles, expert commentary, spokesperson representation, TV, social media engagements, conference presentations, webinars.