Consulting Services

Innovate

Looking to create a finished product within the natural health or beauty sector? Or launching a new ingredient into the industry? As an innovator and product development expert, Paula can construct tailored formulations for competitive market placement or guide your company through the step by step process including; competitive analysis & market analytics, formulation design and innovation, ingredient supplier and manufacturing resourcing, cost of goods analysis, research development & clinical testing, package sourcing & design, labelling, white papers & regulatory compliance

Brand

Whether you’re a new brand or existing one seeking to refresh current brand portfolio, Paula can support this creative process with your team or manage the process for you.  Including; brand and marketing assets (name, messaging, story, aesthetics, communications & distribution strategy,) packaging design and sourcing, qualitative concept and market testing, content marketing development, advisory and team development for marketing, social and media relations.

Educate

Paula’s ability to deliver engaging expertise for the natural health and beauty sectors has allowed her to develop ongoing relationships with leading media and industry channels. Potential services or engagements may include; editorial advisory, contributor articles, expert commentary, spokesperson representation, TV, social media engagements, conference presentations, webinars.

Testimonials

Paula provides valuable insights on nutricosmetics and beauty ingredients to the readers of Nutritional Outlook magazine, including information on market movements, trending ingredients, and category advancements. The editors at Nutritional Outlook rely on her tips

Paula is incredible. I have been writing editorial for 25+ years. I’ve interviewed I don’t even know how many people. I’ve conducted these interviews in person, over the phone and via email. I have never had anyone respond as thoroughly and as passionately as Paula. You can tell that she not only loves what she does but she’s on a mission to change people’s health and awareness.

Paula is a creative, detailed forward thinker possessing the technical knowledge and background coupled with the rare ability to communicate / convey / disseminate complex information into effective and compelling content that is easy to understand. Above all she is an extremely likeable person and a pleasure to work with

As a leading expert in nutricosmetics, Paula Simpson has contributed smart and informative editorial content on hot ingredients, trends and beauty innovations. This past spring she was also part of our Cosmeceuticals Trends Forum at SupplySide MarketPlace, in which her knowledge and insights into beauty from within were the perfect platform for her well-received presentation. She is reliable, in-the-know and a great resource.