Consulting Services

Bringing Natural Health and Beauty Brands to Life from Concept to Shelf

Office desk table with supplies and coffee cup. Top view with copy space

Innovate. Brand. Educate.

With Paula’s unique range of expertise, she comprehends the steps in every phase of assembling exclusive brands for long term success, educating industry on the latest science and trends in beauty wellness or supporting clientele in reaching their health and beauty goals.


iStock_000022090572_SmallLooking to create a finished product within the natural health or beauty sector? Or launch a new ingredient into the industry? As an innovator and product development expert, Paula can construct tailored formulations for competitive market placement or guide your company through the step by step process including; competitive analysis & market analytics, formulation design and innovation, ingredient supplier and manufacturing resourcing, cost of goods analysis, clinical testing, package sourcing & design, labelling, white papers & regulatory compliance.


Whether you’re a new brand or existing one seeking to refresh current brand portfolio, Paula can support this creative process with your team or manage the process for you. Services include; brand naming, logo creation, brand portfolio (messaging, story, aesthetics, communications & distribution strategy) packaging design and sourcing, qualitative concept testing, content development.


iStock_000027285068_MediumAs a go to expert in beauty wellness and nutricosmetics, Paula’s work with media and industry continually evolves. Her ability to deliver credible science and expertise to an often complicated and misled category has allowed her to develop ongoing relationships with leading media and industry channels.
Potential services or engagements may include; editorial advisory, contributor articles, expert commentary, spokesperson representation, conference presentations, webinars.


Paula provides valuable insights on nutricosmetics and beauty ingredients to the readers of Nutritional Outlook magazine, including information on market movements, trending ingredients, and category advancements. The editors at Nutritional Outlook rely on her tips

Jennifer Grebow Editor-in-Chief, Nutritional Outlook Magazine

Paula is incredible. I have been writing editorial for 25+ years. I’ve interviewed I don’t even know how many people. I’ve conducted these interviews in person, over the phone and via email. I have never had anyone respond as thoroughly and as passionately as Paula. You can tell that she not only loves what she does but she’s on a mission to change people’s health and awareness.

Melody Lesser Founder at

Paula is a creative, detailed forward thinker possessing the technical knowledge and background coupled with the rare ability to communicate / convey / disseminate complex information into effective and compelling content that is easy to understand. Above all she is an extremely likeable person and a pleasure to work with

Tim Hammond Director of Sales & Strategic Relations, Bergstrom Nutrition

As a leading expert in nutricosmetics, Paula Simpson has contributed smart and informative editorial content on hot ingredients, trends and beauty innovations. This past spring she was also part of our Cosmeceuticals Trends Forum at SupplySide MarketPlace, in which her knowledge and insights into beauty from within were the perfect platform for her well-received presentation. She is reliable, in-the-know and a great resource.

Alissa Marrapodi Managing Editor, Virgo Health & Nutrition

Get in Touch With Me

Interested in working together? Seeking press or spokesperson support? Need a consultation or have general inquiries?

Feel Free to Reach Out to Me Anytime!