Where it All Started

As a teen my desire to be perfect in every way led to a more than unhealthy attitude towards the foods I ate (or didn’t eat). Calorie counting, restrictive dieting and compulsive exercise spiraled me to a crashing point near the end of my teenage years. The chronic dieting and lack of nutrition had taken a toll on me.

Realizing these unhealthy habits had to change (and that I was ultimately in charge of my health,) I studied Nutritional Science in university, followed by Holistic Nutrition & Natural Health. By learning about what we consume and how nutrients are metabolized in the body to promote optimal health fascinated me. This is where my journey and relationship with nutrition for preventative health and natural beauty began.

As part of my journey, I built this site to help pull the “fact” from the “fiction” on this rapidly emerging category within the healthy aging and beauty sectors.

I hope you enjoy it.

My Business Venture in Merging Beauty & Wellness

With global recognition as a nutrition, product development and branding expert, Paula has dedicated her time in educating the wellness, beauty, spa and medical aesthetic industries on the importance of nutrition supplementation for natural beauty and healthy aging. With experience in creative direction, formulation/product development, marketing and communications, Paula has successfully combined her scientific and holistic nutrition background to create some of the most successful beauty wellness, weight management and healthy aging programs available today. Her role as a Scientific Evaluator and Regulatory Consultant for Health Canada and some of the top nutraceutical companies worldwide has solidified her reputation as a leader in research and development for innovative nutrition programs & natural health products. As the Project Leader, Paula developed and guided an international weight loss program towards a successful launch in North America and Europe. As the Program Director for a prestige medical spa, she developed a weight loss and longevity program that was the impetus for the company’s rapid growth from an independent location, to a successful franchise.




As a Nutrition & Beauty Expert, Paula’s strength in natural health proved successful for many clients including top celebrities, executives, children and competitive athletes. With her background in medical aesthetics and product development, Paula advises (from concept to shelf), for leading green beauty and natural health companies worldwide. As a founder, innovator and key formulator behind award winning Nutricosmetic lines, she is regularly sought after as a media expert with appearances on: E! News, Entertainment Tonight, Access Hollywood, Good Morning America, Telemundo, MSNBC, KTLA, ABC and FOX NEWS. Paula is a sought out expert for many leading health & beauty publications including, Allure, Alternative Medicine, Everyday Health, InStyle, Mindbodygreen, New Beauty Magazine, Rodale’s Organic Life, PopSugar, Reader’s Digest, Refinery 29 and more. With over 18 published articles, she has also been formally recognized as one of the leading innovators & powerful women in the natural beauty industry.

From Beverages, Functional Foods, Powders to Pills….

Nutraceuticals are natural health products formulated with actives commonly found in food or botanicals that offer a restorative and balancing action within the body. With focus on preventative health, these products are specially formulated to support targeted physiological systems, such as the immune, digestive, cardiovascular, joint/bone health to weight and stress management. More recently, an increasingly popular category of supplements to support healthy aging and natural beauty are Nutricosmetics. This type of natural health product generally contains ingredients to promote healthy skin, hair and nails, and protect the body from stressors that accelerate the aging process. As a nutrition, natural health and formulation expert, I am grateful to work within this exciting category and network with some of the leading nutraceutical and beauty companies worldwide.