Where it All Started

As a teen my desire to be perfect in every way led to a more than unhealthy attitude towards the foods I ate (or didn’t eat). Calorie counting, restrictive dieting and compulsive exercise spiraled me to a crashing point near the end of my teenage years. The chronic dieting and lack of nutrition had taken a toll on me.

Realizing these unhealthy habits had to change (and that I was ultimately in charge of my health,) I studied Nutritional Science in university, followed by Holistic Nutrition & Natural Health. By learning about what we consume and how nutrients are metabolized in the body to promote optimal health fascinated me. This is where my journey and relationship with nutrition for preventative health and natural beauty began.
As part of my journey, I built this site to help pull the “fact” from the “fiction” on this rapidly emerging category within the healthy aging and beauty sectors.

I hope you enjoy it.

My Business Venture in Merging Beauty & Wellness

With global recognition as a nutrition, product development and branding expert, Paula has dedicated her time in educating both the medical aesthetic and beauty industries on the importance of nutrition supplementation for natural beauty and healthy aging. With experience in consulting, communications, natural health product formulation and program development, Paula has successfully combined her scientific and holistic nutrition background to create some of the most successful beauty wellness, weight management and healthy aging programs available today. Her role as a Scientific Evaluator and Regulatory Consultant for Health Canada and some of the top nutraceutical companies worldwide has solidified her reputation as a leader in research and development for innovative nutrition programs & natural health products. As the Project Leader, Paula developed and guided an international weight loss program towards a successful launch in North America and Europe. As the Program Director for a prestige medical spa, she developed a weight loss and longevity program that was the impetus for the company’s rapid growth from an independent location, to a successful franchise.



Beauty is Rooted From Within – My Ongoing Mission to Educate and Bring Credible Science and Latest Trends to the Media

As a Nutrition & Beauty Expert, Paula’s strength in natural health proved successful for many clients including top celebrities, executives, children and competitive athletes. With her background in medical aesthetics and product development, Paula advises (from concept to shelf), for leading green beauty and natural health companies worldwide. As a founder, innovator and key formulator behind award winning Nutricosmetic lines, she is regularly sought after as a media expert with appearances on: E! News, Entertainment Tonight, Access Hollywood, Good Morning America, Telemundo, MSNBC, KTLA, ABC and FOX NEWS. Paula is a frequent contributor for many of the leading health, beauty and spa publications including Alternative Medicine, American Spa, Cosmetic Dermatology, Gluten Free Living, Mindbodygreen, Organic Authority and more. As their Expert Nutritionist, Paula is currently on NewBeauty Magazine’s medical advisory board. In 2013, she was recognized by New Hope 360 as one of the leading innovators & powerful women in the natural beauty industry.

Natural Health Supplements for Beauty – A Word from Paula about Nutricosmetics

Nutraceuticals are natural health products formulated with isolated nutrients commonly found in food or botanicals that offer a restorative action within the body. With focus on preventative health, these products are specially formulated to support targeted physiological systems, such as the immune, digestive, cardiovascular system, joint/bone or ocular health. More recently, an increasingly popular category of supplements to support healthy aging and natural beauty are Nutricosmetics. This type of natural health product provides unique formulations with strong antioxidant and anti inflammatory properties to support a healthy immune system, optimize skin health and help to protect the body from stressors that can accelerate the aging process. In working as a nutritionist, scientific formulator and regulatory specialist, I am grateful to have consulted and developed products with some of the leading nutraceutical and beauty companies worldwide.