Where it All Started

Through my own experience with fad dieting and poor dietary habits, I realized that this unhealthy lifestyle had to change (and that I was ultimately in charge of my health). I decided to study nutritional science in university, followed by holistic nutrition & natural health. By learning about what we consume and how nutrients are metabolized in the body to promote optimal health fascinated me. This is where my journey and relationship with nutrition for preventative health and natural beauty began.

I built this site to help pull the “fact” from the “fiction” on this rapidly emerging category within the healthy aging and beauty sectors.

I hope you enjoy it.

Wellness + Beauty

With global recognition as a nutrition, product development and branding expert, Paula has dedicated her time in educating the wellness, cosmetics and medical aesthetic industries on the importance of nutrition for natural beauty and healthy aging. Merging her scientific and holistic nutrition background along with clinical research, marketing and regulatory experience, Paula has created some of the most successful wellness + beauty brands available today. Through this, she has solidified her reputation as a leading innovator and ambassador for the Nutricosmetics sector and has been formally recognized as one of the most powerful women in the natural beauty industry today.

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As a founder, innovator and key formulator behind award winning Nutricosmetic lines, Paula is a sought after media expert with appearances on: E! News, Entertainment Tonight, Access Hollywood, Good Morning America, Telemundo, MSNBC, KTLA, ABC and FOX NEWS. She’s often interviewed from leading health & beauty publications including; Allure, Alternative Medicine, Brit+Co, Everyday Health, InStyle, Mindbodygreen, New Beauty Magazine, Rodale’s Organic Life, PopSugar, Reader’s Digest, Refinery 29 and more. Paula is currently working on her first book, which will be published in 2019.

As a Nutrition & Natural Beauty Expert, Paula consults for many clients including top celebrities, executives and competitive athletes to help them achieve their goals through her integrated approach for healthy aging and natural beauty.


From Beverages, Functional Foods, Powders to Pills….

Nutraceuticals are natural health products formulated with actives commonly found in food or botanicals that offer a restorative and balancing action within the body. With focus on preventative health, these products are specially formulated to support targeted physiological systems, such as the immune, digestive, cardiovascular, joint/bone health to weight and stress management. More recently, an increasingly popular category of supplements to support healthy aging and natural beauty are Nutricosmetics. This type of natural health product generally contains ingredients to promote healthy skin, hair and nails, and protect the body from stressors that accelerate the aging process. As a nutrition, natural health and formulation expert, I am grateful to work within this exciting category and network with some of the leading biotechnology, nutraceutical and beauty companies worldwide.